DAY ONE FILMING

PLANNING - reflection on progress (37)

 

37) Reflection on progress - planning

PLANNING - Pitch Feedback (36) Selina Dennis

Reflection on filming day 1

PITCH TASK 16 - risk assesment (Sam Jahan-Ahmed)

Location: Old Street

Risk	Hazard	How this can be prevented or changed
Roads	Could get hit by vehicle or cyclist.	Stay on the pavement; make sure you are a safe distance from the curb.
Roads and pedestrians	Camera could get hit by vehicle or cyclist. It could also get damaged by pedestrians	Try to avoid peak times like rush hour where these streets will be crowded. Try filming in the side path locations at this time. We should ensure that we are with the camera at all times and guard it.
Dropping camera	The camera could be dropped onto the pavement	We need to be careful with the equipment and guard it.
Night	It could be dangerous at night for the night scenes we need	We should film as soon as the sun sets as it will be winter so the days will be shorter. This means we will not technically have to go out very late but it will be dark

Location: Regents Canal

Risk	Action carried out	How this can be prevented
Canal	Us, or the equipment, could fall into the canal while filming	Film away from the water edge. We should stay where the railings are.
Walking public	They could knock over the camera, get into the shot or find it inconvenient	Make sure to not loiter and stay as quiet as we can. People are friendly there but it would be polite to do so. We should film when it’s less crowded and we should shoot when we’re sure people have walked past the pathway.

  Location: Railings

Risk	Action Carried out	How this can be prevented or changed
Walking public	Members of public could bump into us or the apparatus	Try to work around people and try to film when it’s not crowded
Night	It could be dangerous at night for the night scenes we need	We should film as soon as the sun sets as it will be winter so the days will be shorter. This means we will not technically have to go out very late but it will be dark

  General

Risk	Hazard	How this can be prevented or changed
Thieves	The equipment because it is very expensive might get stolen.	Make sure we aren’t anyway too unsafe, with people around even if it’s not crowded. Stay with our equipment at all times.
Fake flare	Could be unsafe or an annoyance in a crowded area. Could be dangerous to us and the public as they may suspects a fire especially in a city area.	Make sure we use an area where it is appropriate and with no houses or estates or buildings around. We may need to look into the fields around my (sam's) house or another area as we cannot use side paths as we initially planned.

EXTRA TASK - proof of locations - (Sam Jahan-Ahmed)

These are the art walls we will feature from Shoreditch, Bricklane and Old Street.

PITCH - Task 15 Production Schedule (33) Selina Dennis

PITCH TASK 14 - Animatic (Sam Jahan-ahmed)

While making the animatic I realised that I did in fact need more shots to suit the timing of the songs especially with the instrumentals. I added a few more bass track duplicated - the canal shot at the end was repeated as well as the panning shot of the trees we had in the beginning. The panning shot at the end will be filmed at night instead of morning like in the beginning. Colours were used to differentiate the different art walls.

PITCH TASK 13 - Storyboard and shot list (Sam Jahan-Ahmed)

This was our initial shot list. We had a clear idea of the vague outline of what we wanted our video to look like, however, we did not take into consideration the amount of shot that would be suitable. We realised we needs a minimum of 40-50 shots in order to make a sufficient music video. This meant that I had to make another shot list. We also had a draft storyboard made at the same time, with the same problem. 

Here are the shot list and storyboard we made, with our aforementioned mistake taken into account. As you can see we have a wider range of shots and more of them.

(31) Pitch Task 12 - Industry (Sophie Barber)

PITCH TASK 11 - Post production (Sam Jahan-Ahmed)

PITCH - Task 10 After Effects (29) Selina Dennis

After Effects, Green Screening and Colour Grading

We will not be using a green screen as we have particular locations where we will film all our music video. Also green screens are not a common convention of an indie pop music therefore we will not be using it.

However, we will be colour grading our music video to golden/pink tones to link to our theme of autumnal colouring which is also portrayed through the artists outfits. We will be doing the colour grading through after effects to get the full effect.

We have taken inspiration from the the American director Wes Anderson and his colour grading techniques of linking the scene colour scheme and characters costume together.

PITCH TASK 9 - Synergy (Selina Dennis)

(27) Pitch Task 8 - Costume (Sophie Barber)

PITCH - Task 6 Location and Setting (25) Selina Dennis

PITCH TASK 5 - Audience 2 Chavarnie Woolcock

I found her own website which presented her social media accounts, links to songs and where they can be found , videos and concerts. There was also and biography on her career and life








I have used YouGov profiler to find a similar artist in the same genre and gender , Ellie Goulding who is in the Pop genre. This is the research that i found.

I also found an artist that is similar, Sam Smith which has the same  characteristics in their target audience, such a the tv shows and social media accounts.

I chosen disclosure as they co write the song that we've chosen for music video, they are also a different genre as to the pervious artist and the genre is electronic, synthpop, which is the same as our artist chosen "Frances" They were relevant to this research as they influences the track.

RECORD SHOP

I went into flash back record shop in the local area, Islington, i asked them what they would expect from the artist and the genre in the music video.
They were generally men which is not particularly the target audience for this genre, but as they had a wide knowledge in music they were still very useful in aiding me in my research.

I asked to two male workers what they would expect
Male worker one : as the songs up beat, there will be a lot of dancing and visual presented such as colours being bright and almost fluorescent. The singer may have a guitar , and maybe backing instrument players.
Male worker two: Stereotype female singer in bright clothing, very instrument illustrated. A backing band, lights maybe a studio based made video.


THE GENRE

The genre of the song we've chosen is Electronic/indie/pop which has many conventions but has a strong use of band elements such as instruments, and bright coloured clothing.




This is from a Disclosure concert, there is a strong use of light and colour.

PITCH TASK 4 - Audience 1 Chavarnie Woolcock

Our core audience is female , aged between 18-28 , working class/middle class , all ethnicity's, Christianity or no religion, abled, Londoner.

The wider audience would be male same age 18-28 working class , all enthinicty, same religion, disabled/abled, across the uk.
This music video would appeal the the core and wider audience as it will conform to the genre conventions and show artist and its brand. It will have brands of clothing that relate to the audience, such as Nike maybe Adidas.

Portfolio Audience 

There name of the our core audience is Georgia is female, she lives in east Anglia, she's is 18 she white British, student, they buy their groceries from Asda, they spend there time on tumblr and other social media sites, they also spend time reading, the news paper they read the sun or the metro. The magazines they read from ok! they use public transport such as buses, they use apple Iphones a tablet/IPad. There brands that they are attracted to are Nike and Forever 21 and Topshop.
There often buy there clothes from here and from Primark and super stores such as Westfields. Favourite  drink is from Starbucks, there would go on holiday to France or Spain. They like the artists as they like there clothing and the style of music.

PITCH - Task 3 Idea and Theory (Selina Dennis)

(20) Pitch Task 2 - Brand Image (Sophie Barber)

Created with Padlet

Our Artist is called Sophie. She is confident and loves to go on new adventures however she does have a soft side, she is very caring and loves to help other. Sophie has a great work ethic and does not shy away from a challenge. The song 'Borrowed Time' fits our artist well as it shows that she doesn't like not knowing where she stands with people and being low on someones priority list when they are at the top.

Sophie is similar to Ellie Goulding and Ella Henderson as they are strong independent young women who have fun but powerful voices.

Our artist likes to look good but has a casual style. As much as she loves to be trendy on a night out she much prefers to look cool and casual with a edgy touch.

Her style will help connect to our target audience as she is not trying to be flashy, she wants to show her down to earth personality to her audience that are mainly made up of creative, young women.

PITCH TASK 1 - Song choice (Chavarnie woolcock)

The song we have chosen as a group is called "borrowed time" by the female artist Frances. There are no previous video to this song, so there are no pervious interpretations of the song.

Our group idea would be performance in the studio and narrative in outdoor locations such as the local area of islington, Kings cross , Camden.

We will have settings such as a train station and studio with props such as a mic stand and microphone. Costumes will be casual trendy clothes, with bright colours.

the concept of a video with take and ampifilication approach to the song and lyrics, we are using the title 'borrowed time' as the concept of  our music video and filming at different hours of day to reflect the theme, the video will be edited to show different points of day and costumes to reflect the atmosphere and the tone of the song through - out the verses and the chorus.

I have also requested copyright for the song for my group to use in our music video which i hav below;

                                                         283-309 Goswell rd, London, EC1V 7LA

Date 3/11/2016

Record company/band capitol records/ Frances

Full address and postcode

Dear Capital records

I would like to request copyright permission for the song ‘borrowed time ‘ by Frances

I am a student of A Level Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track.  I would like to request permission to use the above track for this project. 

The finished project will not be made available publicly and will be used solely for coursework purposes.  The holder of the original copyright will be fully acknowledge in the finished project. 

If you do not hold the rights for this song I should be grateful if you could forward this request to the appropriate person, or return it to me with the contact details in order that I might approach the copyright holder directly.

Yours faithfully, Group 1

13) Reflection on progress and blogging health check 1

More Synergy- Nicki Minaj

(12) Research - Synergy activity

(11) Research - Mainstream v Independant

(10) Research - Costume & Prop activity

(9) Research - Previous student video

(8) Research - YouGov profiler

I chose to research the fanbase of  'Lorde'

(7) Research - Laura Mulvey

(6)- Research - Carol Vernallis

(5) Research - Andrew Goodwin's theory

RESEARCH - Reflection on progress (13)

(4) Research - The function of a music video

RESEARCH - Synergy Activity (12)

PLANNING - Additional Task Website (18)

Blogging Health Check 1

RESEARCH - Timetoast (10)

http://www.timetoast.com/timelines/1359697

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PLANNING - Original Video (17) Selina Dennis

Frances - Borrowed Time

• The video is a lyrical video therefore we have free range to create our own initial idea.
• This inspires us to create new and original material to which will make a great music video.

Initial ideas (Sam Jahan-Ahmed)

3rd October - Monday lesson's discussion
As mentioned in prior blog posts we finalised our song choice; our final choice ended up being Frances - Borrowed Time.

Costume
The costume we already had a preconceived idea on  based on the genre. Indie pop presents a very trendy, aesthetically pleasing image in regards to costume. We wanted outfits that would blend well with the locations to provide aesthetic but also appeal to the contemporary fashion choices of those that listen to indie pop, in order to reflect audience taste. We wanted three or more different costumes to match the setting visually and to show a direct contrast between performance and narrative.

Props
Microphone stands and microphones in the studio setting in order to show performance and genuine image of songwriting and/or performing

Locations
We wanted a variety of locations in order to reflect different settings and movement, to abstractly present the concept of "borrowed time". With this is mind, we also wanted locations that would match up to the aesthetics of the genre and more specifically, costume. Places like camden lock, kings cross, Brick lane and Shoreditch are notorious for their slightly "hipster" image. We wanted to incorporate trendy, more contemporary places with art and music at its very core and so these locations are places we are leaning towards thus far.

Shot types and camera movement
We want a variety of shot types, mainly wide shots and long shots to focus on performance, costume and setting/location. These are vital in reflecting and even promoting the image of our artists and so we want to incorporate a lot of those into the video. We also want big close ups and close ups to enhance emotion playing into the indie aspects of the music, the idea that this performer is genuine and writes and plays themselves, as aforementioned. Looking into the camera directly is something we want the video to consist of to interact with the audience, breaking the fourth wall as Andrew Goodwin put. We could have over the shoulder shots to reflect movement and perspective which ambiguously links to the lyrics.
We want movement in the camera to match the tempo and rhythm of the song and to provide an interactive feel to the video, relating yet again to Andrew Goodwin's theory.

Structure of video
We chose to do an amplification structure, encapsulating this idea of movement in time and as the song says "borrowed time. We didn't want a literal break up video as we felt it was generic and impractical and the genre didn't really match the concept. We wanted a balance of narrative and performance, the performance to promote the songwriter aspect of our artist and the narrative to provide an aesthetic.

PLANNING - Shortlist (15)

-POP by Selina Dennis

RESERACH - Mainstream vs Indie (11)

Mainstream vs Indie from selinaxo