PITCH TASK 5 - Audience 2 Chavarnie Woolcock

I found her own website which presented her social media accounts, links to songs and where they can be found , videos and concerts. There was also and biography on her career and life








I have used YouGov profiler to find a similar artist in the same genre and gender , Ellie Goulding who is in the Pop genre. This is the research that i found.

I also found an artist that is similar, Sam Smith which has the same  characteristics in their target audience, such a the tv shows and social media accounts.

I chosen disclosure as they co write the song that we've chosen for music video, they are also a different genre as to the pervious artist and the genre is electronic, synthpop, which is the same as our artist chosen "Frances" They were relevant to this research as they influences the track.

RECORD SHOP

I went into flash back record shop in the local area, Islington, i asked them what they would expect from the artist and the genre in the music video.
They were generally men which is not particularly the target audience for this genre, but as they had a wide knowledge in music they were still very useful in aiding me in my research.

I asked to two male workers what they would expect
Male worker one : as the songs up beat, there will be a lot of dancing and visual presented such as colours being bright and almost fluorescent. The singer may have a guitar , and maybe backing instrument players.
Male worker two: Stereotype female singer in bright clothing, very instrument illustrated. A backing band, lights maybe a studio based made video.


THE GENRE

The genre of the song we've chosen is Electronic/indie/pop which has many conventions but has a strong use of band elements such as instruments, and bright coloured clothing.




This is from a Disclosure concert, there is a strong use of light and colour.