Tuesday 31 January 2017
Changes to my advert - Final outcome
changes i have made from pervious uploaded advert to this one is the album name that i perviously did add, i find that my advert now suits more for the conventions my genre of music -POP.
Monday 30 January 2017
EVALUATION - Question 1
I have chosen Halsey as she is of the same indie pop genre. As you can see, her colour palette is also similar to mine with the pinks and blues. She also has a simplistic white font. My digipak has a similar aesthetic to Halsey's digipak as she has a plain cover for the back of her outside cover. This allows us to see her track listing clearly. As a convention, her track listing is centre frame and her product information is at the bottom. She has a barcode too. My digipak, shown above does the same and this supports the conventions used in my digipak. Unlike Halsey my artist is facing the audience directly and the title is at the top, much bigger than the album name placed at the bottom. This is because Halsey has chosen a more unconventional route, much like her aesthetic but I have chosen to stick with traditional digipak styles for a new artist so there is more chance of promotion for Sophie a as a new artist. The CD again shows an unconventional approach as "BADLANDS" is bigger than her name. The CD shows product information unlike mine which I should've done as a convention. The tour poster shows a picture very similar to the album cover but from a different angle, showing synergy between the album and advert. This is similarly done in my magazine advert. This time Halsey's name is bigger, following traditional format for a new artist, as I have too done. I have not included tour dates which is typical for this genre especially as live performance is key to indie/indie-pop.
Sunday 29 January 2017
EVALUATION - Question 2
Video explaining how I incorporated synergy into the music video and ancillary products. I also discuss the change in what we decided was the synergy
Saturday 28 January 2017
Friday 27 January 2017
EVALUATION - Question 3
- The first screencast shows the websites used for research and planning, specifically Blogger and YouTube. The second screencast shows some of the layers and tools used when using the technology of Photoshop. The different layers are shown to show the link of the graphics throughout the digipak. The last screencast shows some of the editing process and the colour grading used in PremierPro. The fourth video is a technology used in my evaluation called Padlet. This was one of the many technologies used such as prezi, slides, thinglink and many more. This screencast shows how I used images on padlet to make part of question 1 of my evaluation. The video at the end is the animatic made for our music video initially, made with Windows Movie Maker on a PC and uploaded to YouTube
- Animatic
- Alongside these tools, on the blog a whole range of websites were used to showcase our planning and research including Prezi, Emaze, photo presenting applications online, google slides and many more variations of these. We also used social media to promote the video and artist, displayed below with the hardware.
- Animatic
- Alongside these tools, on the blog a whole range of websites were used to showcase our planning and research including Prezi, Emaze, photo presenting applications online, google slides and many more variations of these. We also used social media to promote the video and artist, displayed below with the hardware.
EVALUATION - Question 4
Rough cut video:
Student feedback - Ancillary texts
Student feedback - Cinema screening
Student feedback - Ancillary texts
Thursday 26 January 2017
Wednesday 25 January 2017
Tuesday 24 January 2017
Monday 23 January 2017
blogging health check 3
reflecting on my feedback, I have improved my blogging posts by making more posts more frequently. I have improved my use of technology by using other applications such as Prezi and Padlet. I have also input my information into my empty blog posts so it wasn't inconsistent.
Sunday 22 January 2017
Saturday 21 January 2017
changes to flat plan
instead of using a side profile for the front cover I changed it to a front facing profile as my artist is new its better to use a image that presents the whole of her face, so that her audience can identify her. I also decided to not use a image of my artist on the back, as the track listing needs to be large and clear, a picture of her face would be crowded.
Thursday 19 January 2017
Tuesday 17 January 2017
ANCILLARY FEEDBACK
I WILL CHANGE THE LOOK BY ADDING THE ARTIST NAME AND THE ALBUM NAME AND CREATING A CURVE SO THAT IT FOLLWS THE SHAPE OF THE CIRCLE.
Monday 16 January 2017
Creating the CD
When creating the CD, I realised there wasn't a libre franklin font, I chose the font I felt would match the closest to this font and opted for Microsoft Yi Baiti instead.
This is how the CD looks so far
This is how the CD looks so far
Update on ancillary
Changes:
- The panels of the art wall have changed places due to the fact that the wall with the lady on it is harder to place font on, I want the album songs and details to be easy to read of course.
- Instead of just placing pictures as planned, I will be selecting art from the wall to place on the back and I will be overlapping pictures to create a hazy effect. almost ghostly. These tones suit the more indie aspect of my artist/album.
- The front image and inside image will not be Sophie laughing and a microphone, instead the front cover will be Sophie resembling the lady on the art wall and the inside image will be an image of Sophie looking into the camera, focused on her eyes. This will be because it resembles the music video and creates synergy.
Here is the progress I have made so far.
Friday 13 January 2017
Thursday 12 January 2017
Tuesday 10 January 2017
Monday 9 January 2017
Mock up pt.2
Mock up
This was my first draft of my website, before we decided to change our album name. I have chosen to go for a clean, simple design with an autumnal colour scheme using greens, greys and an accent colour of either a dark pink or a mauve.
I would like to use a font similar to Libre Franklin as i like the thin style.
Sunday 8 January 2017
Saturday 7 January 2017
Mock-up
Whilst creating my mock up of the back cover I decided to go with one of the art walls in the locations we filmed in (Brick Lane). This was to create a sense of synergy and provide correlation to our music video to familiarise the audience we our branding and artist image. Alongside this, this particular piece of art fit really well with the warm autumnal colour scheme that I really wanted to incorporate in my work, as I am branding an indie-pop artist and this is a typical colour palette. There are three images above as I was playing around with what looked best, a full image or an image with a colour bottom. I was looking at which positioning of the track titles looked best. After testing out with three, I decided I liked the full image of the art wall with the track on either side in a white simplistic font as chosen by our group beforehand.
The picture in the album above of the blue art wall with the writing on it is the image I will be using for the CD tray, the part of the digipak where the CD will be. It also corresponds to the art walls and creates a synergous link. It also fits the colour scheme yet again perfectly!
MOCK UP:
These are not the pictures I will be using in regards to the pictures of Sophie, they are just a similar angle. I have chosen these as they resemble shots in the music video and create a corresponding synergy. These are not the colours I will be using either but the pictures will match the colour palette.
Friday 6 January 2017
Thursday 5 January 2017
flat plan planning
I have used all the features that are used in a album cover/digpak.
Wednesday 4 January 2017
Digipak and advert planning
Here you can see the planning stage and the concepts and schemes we would like to incorporate into our work. We all decided the colour scheme and font as shown below. We want to include synergy through our warm autumnal palette as many of the artists in our genre of indie-pop do. Below is my rough sketch of my advert and what I would like to include, the colour scheme and the font, and other decisions made by the group and individually.
Tuesday 3 January 2017
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