10) Post an account of the costume, prop and setting activity completed in class.

Area of analysis	Vampire Weekend – Giving up the gun	Beyonce – Hold up	Brand new – Jude Law and a semester abroad
Costume What do you notice about use of costume? How many costumes are used?  How do the costumes link with the location?  How do the costumes link with the genre?	RZA of the Wu-Tang Clan is dressed in all black. He is wearing a long jacket and smart clothes but not entirely formal attire. He plays a umpire so this could be why he’s dressed so neutrally. He’s wearing rings and his Wu Tang ring especially is interesting as it shows this contrasting cameo, he is out of place almost within this genre and it shows. It is meant to be almost humorous. The girl playing tennis, or our main character, is wearing a tennis outfit. It is all red and very preppy. The band is also dressed in reds and whites. They match the girl and the preppy nature of their clothes is their general image as an indie band. Vampire weekend are known to have a polo shirt, neat and bright aesthetics; a wardrobe full of ralph lauren and such. The band is wearing denim, skinny jeans which are again notorious in the indie rock genre, Other characters are playing tennis players and are dressed appropriately for that.	Beyoncé is wearing a flowing yellow dress. This ties in with the location superficially as there is a colour palette of predominantly yellowy hues used. The dress is elegant and again seems like something worn on the beach or on holiday. Some say this dress and image she has cultivated for herself mirrors Oshun, a goddess of love, sensuality and prosperity. This could link to the genre because it discards this idea of the “virginal/provocative dichotomy” and shows her embracing her female sexuality. Her dress makes her stand out she is in charge. However, within this genre there is often a use of bright vibrant colours.	Singer in jeans, t-shirt. He has two costumes, one with a black t-shirt and one with a white t-shirt. This shows the contrast between narrative and performance. This is often the case in the rock or pop punk genre due to the selling point of these bands being that the play their own instruments. Concerts or gigs are pivotal to the genre. Other band members dressed similarly. It links to the location of the concert as it creates a sense of realism. This is what the band would wear on stage; it’s comfortable and suitable to the superficiality of the genres their music fit into. A casual presence is created and it reflects how the band members are genuine, not too different from the crowd.
Setting / Location Where is the video set?  Internal location? External location? How do the locations link to the song?	Internal location of a tennis court used. This is most likely filmed in America due to where the band comes from and the big production video but we cannot be certain. The location does not have much to do with the video. I guess the theme of the tennis court ties in with the message of not giving up. Determination is key on the court.	The sea, internal location. Bedroom within the sea, CGI sea Somewhere in America, sunny, pavements. Made to look almost exotic with the colours, fruit stalls multiculturalism. This ties in the syncopated reggae beat in the back of the song.	As aforementioned one of the locations is a concert venue. This enhances the selling point of the genre, performance and playing and writing your own music. Externally this was filmed in Long Island I believe where the band originates from. It links to the genre because a lot of songs revolve around the idea of home whether it’s because you want to leave it or you miss it. The room is also an internal location. It corresponds to the lyrics vaguely, the themes of leaving, moving away is presented heavily in both song and video.
Props What significant props are used?  Are there any that reappear?  How does the use of props link to the genre?	Tennis rackets are shown constantly given the location and narrative. White tennis balls, not usual tennis balls but the use of white highlights this band’s importance of aesthetic as aforementioned. Sword, flask and milk! – out of place, unconventional like genre Instruments – genre’s focal point is making sure people know they play and write their own material	Holy bible, quite contradictory conservative people would say as people see the genre and beyonce as provocative. Baseball bat – violence and control a a woman. Stereotypes and gender roles are heavily reinforced in this genre. The baseball bat opposes this almost. Cars and bikes – they are destroyed or passed by allowing us to see the high budget put into the video. It shows us how well off these people are and that is often perpetuated through videos in this genre.	Instruments - genre’s focal point is making sure people know they play and write their own material Bag – reflects a sense of touring and leaving home, something the pop punk genre heavily focuses on in songs Picture frame of girl – Back in the 2000s, the misogynistic concept of whining about girls who didn’t reciprocate feelings was a big hit. This reinforces his longing for the girl that moved away. Though brand new have moved away from that entirely in the present day, the genre is still very male dominated and focuses on that subject poorly still. Cigarette – This idea of recklessness as some would say is put into play, smoking is very casual and uncensored within this genre.