11. Mainstream v Independent

One Direction
record label is Syco and Columbia
the label  Syco specialises in the pop genre and talent show artist
Columbia is a mixed genre company that helps to distribute the artists music worldwide they have artists such a Calvin Harris and Beyonce
the target audience for this band is teenage girls between 16-24
this band produces bags, perfume, clothing and many other things
http://www.onedirectionmusic.com/gb/home there personal website, merchandise can also be found on certain streaming services such as Spotify.
the band were a man made band, which was produced by X-Factor and owned my simon cowell , there all audition for the a chance to become solo artist , then were put together to become a band, and become very successful in young girls and the younger audience. they came third in the competition but had already become very successful international.

the main advantages of being signed to main stream label is you have funding for studio time, records, selling and distributing and things such as touring and travelling are sorted by the company their are owned by. The disadvantages of being signed to main stream label is that there is less creative speech within developing music and how they are presented.

The main advantages of being signed to a independent label is you have a have the ability to do want to want such as when you produce a album and when you go touring, you also have the ability to have present yourself how you want, in the sense of the genre you perform in and what clothes you wear and how you want to be branded, however the disadvantages of being signed to an independent label is that you have to organise and book things yourself as you don't general has a manager and you are less likely to become widely known because you wont have the funds to advertise and market your brand. I think merchandise and ancillary products are important to the band and the audience as they can build a wider fan base, on the types of brands that they may wear that interests the audience. There ancillary aspects can be an inspiration to the audience

Lanterns On The Lake
Is signed to Bella Union record label  they're also signed to PIAS
The record label was established in 1997 it specialises in Indie rock, Alternative rock and folk.
Artists on their roster such as Veronica Falls, PIAS have artist such as Adele and Oasis on their international distrutbuting  label.
There target audience are wider audience of young adults

They have a personal website, which has a link to their merchandise of vinyls, posters and limited edition A3 prints.On their website there are also links to buy their music, by clicking on their album and checking the avaliability on networks such as Itunes. the band became famous, in 2010when they were signed but was formed in 2007. They've played in festive such as Glastonbury, SXSW and Bestival