9. Pervious student video

With this music their target audience were young adults aged 18-26, they chose the genre of Grime/Rap. The narrative of this music video is Narrative, illustrative. They used a range of camera work and editing such as jump cuts, match cut, fade in/out and close ups. This work well within their music video as they had a theme of having two sides (Heaven/Hell) so this use of fades and jump cuts connoted the changes from one side to one. The representation of women and men within the music video is that both genders are inferior and the women has a higher status job. This video required full marks.




They have a young audience, 16-24 as their artist is the genre of contemporary pop/indie. the narrative of the music video is affiliation. they used a range of shot types such as long shot, extreme close up and close up. the concept of the music video was clear and the story demonstrated a relationship between the two characters which followed the lyrics of the song. They had range of editing which demonstrated jump cuts and match cuts. They also use slow motions to high the importance of each character, it also helped the story to flow. This music video also presented women as superior to the male character.







The music within the video targeted audiences of the age 18-26. the genre of the music is hip-pop, the4 group used a range of editing to show different tempos of the music,  sharp cuts and fades. They used a range of shot types and camera angles, such as extreme close up to present the phone in the video and midi in their time lapse montage. They shacked the camera to signify the start of the chorus the to show the increase of the tempos of the song.