Thursday 29 September 2016

12. Synergy

synergy- 2 or more things working together alongside each other for mutual benefit.

I  selected the genre of EDM ( electronic dance music) and the artists Martin Garrix and Bebe Rexha In the name of love. This was released as a single LP, It was released on July 29th 2016. 

the key features of this was both artist are seen in the frame, the ancillary of there outfits such as there clothes the female is in a bright red dress and matching colored shoes and the male artist is wear and dark black suit. the music video has the same tone of as the cover for the single, starts with the scene from the album cover, clouds disappears revealing the artists singing and performing. There is a consistent blue filter theme and red flares appear throughout the scenes, there's blue themed integration as there's a pool which changed to the sea.


The album cover is the same key features within the video as it has the same outfits, setting and location.this was also the cover for the teaser promotion trailer and adverts.

the key main features into making a brand is the color theme it displays the tone of the song or album, other features used to create a brand identity for artist across all the products are the clothing they wear, it can be something they're can be associated with or be identified by.

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